Sunday, June 8, 2014

Junk Food

Encouragement for your daily walk with God 

OK, it’s time for confession. Do you have a favorite, unhealthy snack food? You know, the one you enjoy so much that you salivate at the mere mention of its name. Did you know that companies spend millions of dollars studying the science of addictive food? I read an interesting article that said Frito-Lay employs over 400 chemists, psychologists, and technicians, and spends a whopping $30M a year to find the “bliss point” for their junk food! [The Extraordinary Science of Addictive Junk Food, Michael Moss] 

Some companies hire “crave consultants” like Dr. Howard Maskowitz, a Harvard PhD and American market researcher and psychophysicist. He helps companies determine their “bliss points,” the point where food companies can “optimize” our cravings. 

So to honestly confess, my craving has got to be Cheetos. One food scientist said that Cheetos is one of the best constructed foods on the planet. It has, what he calls, “vanishing caloric density.” All that means is, Cheetos break down so quickly, your brain thinks that there are no calories in them so you can eat all you want. 

We know that junk foods are not good for us, I think we can all agree to that. But have you ever considered that there is a force far more sinister than junk foods, which tempts us only with things that are bad for our souls? Our adversary is highly trained, skilled, if you will, at making things look good, but that lead to despair, pain, and regret. Oh sure, we feel good momentarily, but in a heartbeat, we’re back to craving the same old things. 

The best way to be really satisfied in life is feasting on the good things of God. Here are a couple that you can crave all you want!

I am the Bread of Life. he who comes to Me will never hunger, and he who believes in Me will never thirst again. John 6:35 

Like newborn infants, crave the pure, spiritual milk of God’s Word. It will help you grow up as believers. 1 Peter 2:2

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